Take, for example, Netflix. Some smart guy looked at the Blockbuster business model and thought, "Going to a brick-and-mortar rental store to pick out a DVD is just too much work, especially since people need to conserve their energy for all the sitting they're going to do while watching it. Let's have people pick the DVDs online, then mail it to them!" Pure genius. Also, Pinkberry. If you told someone a few years ago that you were starting a business that featured frozen yogurt that was kinda sour (but you'd call it "tart" because no one likes sour yogurt) that you could garnish with your own choice of unique toppings (like umm...fruit, nuts, and cereal), I'm pretty sure that person would have proclaimed you a genius. For some reason I've been running into many of these kinds genius-type ideas recently.
Like this bar:
That's pretty much everything anyone could ever hope for at a bar, right? Maybe even more than that, since I believe most people would be happy with just the beer and food. Throw in some good advice and what you have is a bar that can basically give you everything you'd want out of a good friend. Except for hugs.
And then there's this thing, which I ran into at the Detroit Metro Airport after visiting the University of Michigan:
Have you ever wandered through an airport, then realized suddenly that the thing you were missing and had to have right there was a high-end piece of electronic equipment? Because if so, dude, you're the person that this particular genius was thinking about then he/she came up with the idea for this electronic vending machine thing. Many people think about making vending machines that vend Snickers, Gatorades, or Famous Amos' cookies. Not many people think about vending digital cameras and iPods. Ergo, Best Buy Express vending machine = superiority.
And then there's quite possibly the second-greatest invention of all time (I think the greatest invention, at least according to conventional wisdom, is something called Sliced Bread): the shopping basket on wheels. If it sounds too good to be true, you can see that I'm actually in this picture, so it's not made up (unless, of course, I'm made up...whoaa):
I can't remember how many times I've been to a grocery or drug store and thought that a cart would be too big but a basket a bit too cumbersome. The reason I can't remember the number of times I've thought this is probably because I never actually have, but whatever. The point is that this is brilliant. Many other places need this sort of in-between option for when the existing options are too extreme (like Subway - a footlong is too much and half of that is not quite enough...a .75 foot sub is too much to ask for?). Anyway, I'm glad to see that this sort of rational thinking is catching on, at least in the Duane Reade drug store on the corner of 59th and 10th.
I can't tell whether the fact that this sign was outside a rib joint made it better or worse. If you wanted to eat ribs, would you want a cartoon pig beckoning you in with the wi-fi capabilities of the restaurant that's gonna serve up his brethren? On the other hand, if it were just a normal cafe, would that make it any better? I don't have the answers to these things.
Finally, I think most people would agree that having calorie counts next to items on a menu is a good thing. Helpful, right? When you get these at a place like Haagen Dazs, you can at least try to gauge the amount of guilt you're going to feel afterward.
Moral of the story: if you have a good idea, run with it. Unless it's actually a bad idea.











